TREND: Companies selling off non-core business in a bid to garner liquidity

NEW DELHI (August 09) - Godrej has sold off its airgenerate the same.
care brand, Ambi Pur, to Procter & Gamble forOn the other side of the scale are companies with
Euro 40 million. As per reports, under the deal thesurplus cash who are looking for profitable
Godrej Group, which had the rights to market theinvestments. 
brand in India till 2012, has relinquished these to SaraThese non-core businesses, perhaps acquired with
Lee, which, in turn, will hand Ambi Pur to P&G,the view to diversify, do come in handy at a time
the new owner.when the companies need to de-leverage.
Over the past few months, Indian companies haveTo concentrate better on core business: The
been on a spree to sell off their non-core businesses/spin-offs are also directed at cutting the ‘flab' in
assets. These include the country's biggestorder to concentrate on the core competencies
conglomerates to mid-sized companies like Piramalwhich will enable them to become lean, mean and
Healthcare and real estate player Unitech, amongglobally competitive. 
others.To garner liquidity for investments to boost core
Non-core asset/ business sale over the past fewbusinesses/ fund acquisitions: In addition to the
monthsincreased focus on the core businesses, by divesting
Close on the heels of Godrej's sale announcementtheir non-core assets the companies are also cutting
came the news of Reliance Communications (RCom),out a drain on their balance sheets. Thereby, they
the flagship telecom company of Reliance Anilare also saving money, which can be better utilized
Dhirubhai Ambani Group's (ADAG), approval to diluteto improve efficiencies in their existing operations as
26% equity in a strategic sale. The stake sale, it iswell as towards acquiring businesses which
believed, is to finance future expansion plans such ascomplement the core efficiencies.
the rollout of 3G mobile services.Ease the debt burden/ Pay off debt:The trigger for
Similarly, GMR Group sold a majority stake in GMRsuch hectic activity can be summed up with one
Industries, its sugar business, to E.I.D Parry for aboutfour-letter word: Debt. Debt, that was used—or
Rs 110-120 crore in line with its overall strategy tooverused—to make acquisitions big and small, to
divest non-core assets and focus on infrastructureexpand operations, and to flag off new ventures.
and energy businesses in the future.Mergers & Acquisitions in April-June 2010
Real estate firm Unitech Ltd, in April said it would spinAccording to reports as many as 65 M&A's
off its infrastructure businesses including itswere announced in the month of May (Source:
investment in a telecoms firm into a separateVCCEdge), backed by the robust domestic economy
company in a bid to unlock value. Similarly, DLF Ltd.and improving overseas scenario, which has pushed
has sold non-core assets worth 2.94 billion rupees.firms to relook at strategic expansion options.
Around the same time Tata Motors announced itsThe deal value touched USD 24.8 billion in April-June
plans to sell part of its shareholding in Tata Cummins2010 taking the total M&A value in the first half
JV, a diesel engine joint venture company as part ofof 2010 to USD 48.1 billion, up from USD 16.3 billion
the company's plan to raise money to repay debt byfor the whole of 2009. The most targeted sectors
divesting its non-core assets.include telecommunication services, healthcare and
Why are companies selling off non-core businesses?finance.
The reasons are many and include the pressing needConclusion
for liquidity to de-leverage. Sale of non-coreIn order to consolidate their positions/ businesses,
businesses comes handy for companies looking tocompanies not only need to make strategic buy outs
ease their debt burden. The spate of spin offs wasbut also spin off their non-core operations. It is
triggered by the slowdown witnessed in the globalbelieved that the valuations for strategic M&A's
markets. The companies, looking for liquidity had toare still fairly priced in the current market situation.
fall back on the non-core assets/ operations to