The Importance of Implementing Recession KPIs

It just cannot be denied any longer - the impendingthat supports good decision-making? Here is where
doom brought about by recession in today's globalKPIs enter the picture. Business intelligence software
economy. Profits are down all over, and if yourcan be used here, and as long as you have a
company is not experiencing this yet, recession is stillrelevant few KPIs in the system, then there would
pretty much inevitable. Take a look at your companybe promising results in this endeavor. Do not go for
and evaluate its performance from an objective point20 to 30 KPIs, as tempting and seemingly logical this
of view. Are you having trouble meeting all of yourmay seem. This is because having that many KPIs
forecasts? What about your short-term debts? Havewould not really give you the KEY ones, so to speak.
they been incessantly increasing? And what aboutAlso, you should not make the assumption that the 5
your employees and even your customers? Are theyKPIs you used 5 years ago would be effective
starting to exhibit low morale? If your answer to alltoday. There would certainly be room for change and
of these questions is a resounding YES, then youimprovement and the KPI system that you are using
have got to start thinking about implementingis definitely NOT exempted from this.
recession KPIs. This may sound like yet anotherOnce you determine the causes of the existing
investment to take upon, but you better believe it -problems, a plan of action should then be developed.
the implementation of such will greatly help yourTypically, the task of developing such strategies and
enterprise during this unfortunate economic downturn.communicating these to the stakeholders, investors,
The first step to take here is to have a fresh look atand employees would fall on the members of senior
all of the possible causes of both internal and externalmanagement. However, it would also be better to
problems. ALL possible causes should be evaluatedhave an external advisor do the task at hand so that
here. This would include both quantitative andthere would be no biases involved.
qualitative signs. For the quantitative signs, theseQuick hits and longer-term actions should then be
would typically include declining sales, declining marketimplemented. As changes are being devised,
shares or market margins, and an increase inreforecasting should be implemented as well, to
short-term debts. Another quantitative sign is theincorporate the few but relevant recession KPIs that
inability of the company to meet set forecasts.have been determined in the process. The whole
Qualitative signs, however, would entail highprocess may take time, but in the end, substantive
employee or management turnover. There would alsochanges would then be made, and these would
be degradation in the company's market value -include the dropping of products garnering poor gross
whether perceived or real. This last qualitative signmargins, the negotiations of loan terms with affiliated
has a lot of impact on the very psyche of thebanks, the consolidation of facilities, and the
company's employees so this should not bereconsidering of channel strategies. In the end, it
discounted at all.would all be about having sufficient cash flow so as
After distinguishing the internal and external problems,to weather the economic downturn that the
the next step would be to look into the existing ITcompany is facing.
systems. Are they still providing relevant information