| I am often surprised at the lack of substance in | | | | product for the reason that they have found your |
| online insurance websites, when in fact, insurance | | | | website. They are there to seek for information; give |
| companies trade some of the most complex financial | | | | it to them. Indices and product guides are important |
| products. I believe that they need to add more | | | | content and these can be divided over several |
| content in their websites to educate their customers | | | | webpages. |
| as best as they can, in order for them to make the | | | | You can add your own voice to your website as well. |
| right choice. | | | | Include an editorial or article section. Add some |
| I guess the reason for this deficiency is that the | | | | information about you as the product provider - |
| people who are in charge of maintaining these | | | | companies or businesses you work with, what are |
| insurance websites do not have that much idea of | | | | they about, and why you work with them. Develop a |
| what to write about. | | | | page per partner. |
| Posting frequently asked questions is a very good | | | | Present a detailed biography of you and your |
| initiative. Over the years, you must have by now, an | | | | organization. Incorporate a page for each staff |
| enormous collection of questions and answers that | | | | member, and get a little personal. Keep in mind that |
| you have provided to customers. Select general | | | | people like real people so creating a page per |
| inquiries and put them out in your website. You can | | | | employee will provide a prospective customer a good |
| even add a FAQ page per insurance product, if you | | | | feel of what you are all about. |
| have more than enough. | | | | Finally, you can add a managed insurance forum on |
| Another excellent concept is to include some product | | | | your website, wherein you walk the beat, and |
| information. Do not just suppose that the client or | | | | network with your clients and prospects. |
| your prospective customer will understand your | | | | |