| INDEPENDENT INSURANCE BROKERS CHOOSE TO | | | | more life and financial products than health insurance |
| BE INDEPENDENT | | | | 5. They earn more than semi-independent brokers, |
| Their concept is since the insurance company is rarely | | | | who are still an agent for an insurance company yet |
| paying any of their expenses, then the insurance or | | | | broker cases to outside insurance carriers |
| brokerage companies should not control them. Very | | | | 6. More leads from possibly interested brokers turn |
| important is the fact that independent insurance | | | | into contracts and then production than any other |
| brokers are free to choice whom they license with | | | | style of agent. |
| and who is no longer providing the service or | | | | INSURANCE COMPANIES & INDEPENDENT |
| products they expected. The insurance company fails | | | | MARKETING ORGANIZATIONS ARE OFF TRACK. |
| to realize how important these larger producers are | | | | 1.First they need to eliminate any broker that has not |
| to them. | | | | produced business within the last 12 months. |
| WHAT INDEPENDENT INSURANCE BROKERS | | | | 2. They have to identify the independent insurance |
| EXPECT | | | | brokers. Only a very experience agent mailing list |
| 1, To be able to expand their product line with new | | | | compiler has the credentials to assist them. |
| variations of familiar products | | | | 3. They need to email their current producing brokers |
| 2. To be compensated at high commission rates, | | | | a newsletter once a month |
| without too many layers above them | | | | 4. A small unannounced reward should be sent to |
| 3. To sell the products that THEY want to sell, not | | | | producing brokers occasionally. Like a free $20.00 gas |
| just the ones most profitable to the insurance | | | | certificate. |
| companies | | | | 5. Do not offer incentives to new brokers to sign up |
| 4. To have instant service and problem handling done | | | | that are not also given to your producers. |
| not by them, but the insurance carrier | | | | 6. You need to spend sure that 75% of your |
| VALUE OF AN INDEPENDENT INSURANCE BROKER | | | | recruiting budget only targets independent insurance |
| 1. As a group they average 7.3 years experience. | | | | brokers |
| This is 4 years beyond the 90% turnover stage. | | | | 7. Losing a producing broker due to poor service or |
| 2. In the next 18 months they will probably drop their | | | | competition will likely cost at least $3,000 in profits.. |
| contract with 2 insurance companies. | | | | MILLIONS OF $$$ ARE WASTED EACH YEAR by |
| 3, In the next 18 months they will probably sign new | | | | insurance companies chasing down the wrong |
| contracts with 2 or 3 different insurance companies. | | | | prospective brokers. |
| 4. Independent insurance brokers are likely to be sell | | | | |