How To Negotiate With Commercial Insurance Brokers - Take Control Of Broker Sales Interviews

ign="center">transmitted in advance. This single request is very
You can save a lot of money on business insurance ifpowerful, and goes a long way towards protecting
you insist on brokers forwarding quotations inyou from manipulative broker sales tactics. It does so
advance of sales interviews. I've been helping buyersbecause it helps to separate the commodity of
negotiate with insurance brokers for years, and I caninsurance policies (the quotes, and their associated
report this one action is very powerful for negotiatingquality and pricing factors) from the professional
lower rates.relationship you have with your broker (the meeting,
These interview can waste a lot of time. Try myyour broker relationship, the servicing of your
suggestion below, and see how much better use ofaccount, etc.).
your efforts results. When you follow theseInsisting on getting proposals sent to you in advance,
procedures, the need for traditional sales interview isand even asking the broker to include an agenda for
largely negated. Furthermore, the farther ahead ofthe meeting, will do you a great deal of good. You
policy renewal time these procedures are executed,will have time to understand your options and
the easier your renewals will become. By followingprepare your questions. The meetings will be more
sound renewal control practices, meetings yourprofessional and productive. Sometimes a quote is
broker can be focused on making sure servicevery disappointing. If you get it in advance, you can
time-lines are established and followed.cancel the meeting and save yourself a lot of time
When a broker calls to announce a quotation is readyand aggravation.
for delivery and asks to schedule a meeting, considerI like the idea of thinking of insurance as a
the following response in lieu of what you mightcommodity, while recognizing the need to separately
normally say:purchase professional advice from qualified
"Great. Thank you. We need you to email thecommercial insurance brokers. If your broker is
proposal ahead of time, please, so we can preparegetting paid by commissions, be aware of the conflict
for your meeting."of interest this creates.
If you make that your standard response, brokersBut that, as they say, is a topic for another day...
will come to expect you want information