HDFC Bank credit card segment

HDFC bank has been a leader when it comes toto churn profits. HDFC gold credit card specially fared
private sector banking identities. The bank which isbetter than all its competitors. The card, even in the
known for its undying dedication towards itstime when maintaining liquidity levels for banks was
clientèle is also hailed for offering range of bankingproving to be a tough ask, provided customers 5
facilities. Operating with state-of-art-bankingpercent cash back on booking of air-tickets. The card
techniques, the bank has been fantastic whenever italso proved to be a 'blessing in disguise' for people
comes down to rendering banking solutions in thewho had expensive hotel bills to their name and was
most convenient and affordable fashion.provided with discounts on total expense. The 5
Like all its services, the bank also has a magnificentpercent cash back scheme was also applicable on the
credit cards portfolio. Credit card, as many of thetrain ticketing.
people might know, is a sort of pecuniary instrumentWith its worldwide acceptableness trait, carrying this
that serves people by offering credit at the timecard to any part of the world is always useful. In
when they need the most. Also known as 'plasticaddition to it, the user of this HDFC gold credit card
money', credit cards rose to fame in early 2000salso becomes suitable for exceptional offers from
when it was known as a financial instrument intendedHDFC bank. There is also a rewards point redemption
exclusively for business class people and for thosescheme on this card. Beside it the card-owner also
who are from rich and well-to-do family class.get a chance to get prizes through this scheme.
However exactly speaking the idea of credit cardsWhat more the user gets an additional exactly-same
were conceptualized to cater to the business needsadd-on card just in case if he/she misplaces it.
of enterprises and sole-proprietors.Meanwhile there is one more credit card product that
But as competition grew, numerous changes sawhas been doing great business for the bank. It is the
credit cards becoming suitable for upper middle classHDFC silver credit card. This card is a useful weapon
and sections other than that. However, withthat can provide for all kinds of expenses for its
emergence of debit cards, the somewhat popularityusers. Its excellent 'earn while you spend' scheme lets
levels start dropping and soon they went out ofuser become entitled gifts and other prizes at the
trend and got confined back to the same class forsame time when he or she uses it.
which they were meant for. Later when liquidity crisisHowever if the card-user has a habit of suffering
surfaced, scenario became worse from bad for creditfrom 'getting lost' woes then the HDFC silver credit
card issuance authorities. Almost every credit cardcard comes with 3 more extra cards which help him
provider be it Axis Bank, ICICI or any other countryin battling with such situations. Even if the card-user
bank, they all took thrashing at the hands of themisplaces it, he holds zero financial obligations for the
crisis, leading to a complete whitewash of it.card. Last but not least, the card's global acceptance
However even when crisis was going great guns, itfeature makes it a worthwhile item to carry
was only HDFC credit cards segment that continuedwhenever the card-owner pay visits abroad.