| We live in the Internet age and online technology | | | | be. Billboard space isn't cheap, and the return on |
| offers business many improvements over traditional | | | | your investment will likely not be worth it. Yet, |
| methods. Nowhere is this truer than in the insurance | | | | some agents continue to use this method because |
| industry. Insurance agents have traditionally used a | | | | they always have. Indeed, billboard and paper |
| host of different methods to increase business and | | | | advertising are probably not even as effective as |
| to get new insurance leads. However, most of | | | | cold calling. |
| these are far inferior to the methods available | | | | But if none of these methods are worthwhile, how is |
| online. Oddly enough, many agents seem to be | | | | an insurance agent going to get more business? |
| stuck in a rut, either not understanding how online | | | | Today, people don't often rely on billboards or |
| insurance lead generation works, or simply sticking to | | | | newspaper ads. Instead, they go to the Internet. |
| old-school methods because they are more familiar to | | | | This is where any resourceful insurance agent will go |
| them. | | | | too. The most efficient way to increase clientele is |
| One common method still used by insurance agents is | | | | to simply purchase insurance leads. This is much |
| paper advertising. By placing an ad in the local paper, | | | | more effective than spending money on ads that |
| agents hope to get new local clients to sell insurance | | | | offer no guarantee you will talk to anyone. |
| to. This made a lot of sense at one time, when | | | | Insurance leads are made up of people that have an |
| insurance was harder to come by and people didn't | | | | active interest in purchasing insurance. These are |
| always know where to find it. But today, insurance | | | | the sort of people you hope will walk through your |
| agents are a dime a dozen. Additionally, when you | | | | door after seeing your ad, but unfortunately they |
| run an ad, you are relying on someone seeing the ad | | | | rarely do. Lucky for you, there are companies that |
| and taking the time to come to you. Most people | | | | specialize in selling prescreened insurance leads for |
| are impatient and have little time, so it is in your best | | | | just about every type of insurance. This makes it |
| interest not to rely on them to come to you. | | | | easier than ever to get in contact with potential |
| Similarly, billboard advertising is not what it used to | | | | clients. |