| Auto insurance is one of the most competitive types | | | | ask them "Do you know what coverage you could |
| of insurance to sell. Major companies, mid-sized firms, | | | | be giving up by looking only for savings of 15%?" or |
| and even small brokers understand it's the doorway | | | | "Are you aware of the challenges that customers |
| to getting all types of policies from a consumer. With | | | | encounter with some insurance companies? |
| all of this competition you are facing it might seem | | | | When you get your prospects mind off of just |
| challenging to get the consumer to take action. After | | | | savings you can pique their interest and reveal the |
| all they might even be watching a commercial about | | | | many benefits there are to working with your |
| how they could save in just 15 minutes while you are | | | | company. It also gives you the edge when your price |
| on the phone with them! | | | | is just a few dollars more. |
| Instead of thinking that you have to change | | | | 2. Service - Everyone will say "we have great |
| insurance companies to sell more I invite you to think | | | | service" or our "customers come first". People expect |
| differently. No, you don't have to put down your | | | | that they will get good service with their auto |
| competition. You also don't have to put together | | | | insurance company. Instead of using some cheesy |
| detailed spreadsheets on how your company is really | | | | sales slogan about service, let your customers speak |
| different and can save them money. Instead of doing | | | | on your behalf. Use the power of testimonials to |
| mountains of extra work for your prospects, get | | | | share with new prospects what it is like to work with |
| them to think differently. You won't be able to tell | | | | you. This means putting testimonials on your website, |
| them what to do; however, you can transform your | | | | or even using them in your phone conversations like |
| sales scripts into questions that get them to see | | | | "would you like to hear what my last 100 clients felt |
| where the problems are with the other insurance | | | | about the service here?". Sending them a "book" of |
| companies. | | | | testimonials will have you beating your competition. |
| 1. Savings - Getting into a price battle isn't what you | | | | Selling more auto insurance policies isn't just about |
| want to do for the long haul of business success. It | | | | price and saving someone a few minutes on the |
| gets customers who only care about the savings and | | | | phone. When you can get prospects to think |
| don't value the service. Instead of going head to | | | | differently with your insurance sales scripts you will |
| head on savings, consider asking your prospects | | | | sell more policies daily. |
| questions about the savings. For example you could | | | | |